Choosing a local marketing solution for your multi-location business
Compare 17 local marketing solutions and find the right one for your company Please visit Search Engine Land for the full article. Source: IAB
DetailsLet’s kill the hourly rate: We are leaving money on the table
Creating a win-win partnership for agencies and clients depends on the understanding that marketing is an investment center, not a cost center. Please visit Search Engine Land for the full article. Source: IAB
DetailsPro Tip: Don’t add new services reactively
SMX East speaker Karl Sakas explains what you should do when a client requests a service your agency doesn’t offer. Please visit Search Engine Land for the full article. Source: IAB
DetailsUber Eats readies ad sales for restaurants
Could it become a rival to Google and Yelp over time? Please visit Search Engine Land for the full article. Source: IAB
DetailsIAB Names Rick Berger Vice President of Member Engagement
NEW YORK, NY (November 6, 2019) – IAB, the national trade association for the digital media and marketing industries, today named veteran digital industry sales leader Rick Berger to the role of Vice President, Membership Engagement. He will be responsible for increasing member engagement and satisfaction, developing the trade group’s strategic partnership programs and helping…
DetailsVideo: Aja Frost of Hubspot on the power of content structure in search rankings
Want to learn more about the power of content in SEO? Watch this interview. Please visit Search Engine Land for the full article. Source: IAB
DetailsSearch Marketing Expo is next week. Will I see you there?
Join us November 13-14 in NYC for a firehose of search marketing content and unparalleled training with the pros! Please visit Search Engine Land for the full article. Source: IAB
DetailsSenate bill seeks to compel tech giants to offer ‘unfiltered’ versions of their content
The ‘Filter Bubble Transparency Act’ would apply to websites and mobile apps. Please visit Search Engine Land for the full article. Source: IAB
DetailsCould Chrome’s targetText functionality have uses beyond Featured Snippets on desktop?
It may not improve SEO, but targetText’s ability to highlight text on a web page has potential for other use-cases. Please visit Search Engine Land for the full article. Source: IAB
DetailsFAQ: All about the BERT algorithm in Google search
What it is, how it works and what it means for search. Please visit Search Engine Land for the full article. Source: IAB
DetailsA deep dive into BERT: How BERT launched a rocket into natural language understanding
Get the full backstory of the algorithm’s evolution and how BERT has improved human language understanding for machines. Please visit Search Engine Land for the full article. Source: IAB
Details5 tips and trends from Google Webmaster Conference
The Google Webmaster Conference was filled with fun information. Here are the more important topics covered. Please visit Search Engine Land for the full article. Source: IAB
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