I have run into an interesting robots.txt situation several times over the years that can be tricky for site owners to figure out. After surfacing the problem, and discussing how to tackle the issue with clients, I find many people aren’t even aware it can happen at all. And since it involves a site’s robots.txt…
DetailsGoogle My Business (GMB) is a core focus for local SEOs. It has also become the central locus of communication between businesses and consumers about store hours, closures, services and other information during the COVID-19 outbreak. Shifting engagement on GMB. Click and call data show that consumer engagement with GMB has changed significantly during the…
DetailsThe roughly 30 million small businesses (SMBs) in the U.S. employ nearly 48% of all workers, according to the U.S. Small Business Administration. The bulk of SMBs are very small and highly vulnerable to failure in the wake of COVID-19 lockdowns. According to a Brookings analysis, 48 million jobs are at risk from small businesses…
DetailsCookie-based experiments are now available on Microsoft Advertising, the company announced Monday. If this option is selected, customers will only be shown ads from either your experiment or your original campaign when they search. The “Create an experiment” page with the new cookie-based split option. Why we care Microsoft Advertising experiments enable you to create…
DetailsThings happen. People react accordingly. That’s why brands must be ready to quickly shift their marketing tactics. Snow in the forecast? A hardware store should move snow shovels front and forward. Home team in the championship game? An apparel company should be ready for a huge run on team gear. But rarely, if ever, has consumer…
Details“Everybody was a little bit turned off by the idea of doing it,” Michelle Morgan, director of client services at Clix Marketing, said of one client’s initial reaction to expanding their top-of-funnel marketing efforts during our PPC for B2B session of Live with Search Engine Land. “But, talk about ‘turning on a dime,’ now we…
DetailsCloistered consumers emerging from their homes over the next couple of months are likely to find a retail landscape forever changed, with fewer department stores and more e-commerce. Roughly 90% of consumers have changed their shopping behavior since COVID-19 kicked-in and the shift to e-commerce is widely expected to outlast the immediate crisis. Amazon will…
DetailsGoogle’s new free version of Google Shopping is now rolling out. A Google spokesperson has confirmed with Search Engine Land that this has begun to roll out. This does not mean it is fully rolled out and all US searchers will see it right now, but by early next week – all US searchers should…
DetailsGoogle announced that marketers can now add website links to Call Ads. The idea is to give consumers another way to contact and engage with the business during a time when call volumes are very high and wait times may be long — risking a bad customer experience. The mock-up below shows a traditional Call…
DetailsThere is a continuous need for better targeting and personalization. But how do we scale for the future and manage the unexpected? Join Adobe and Verticurl for this webinar where they break down how marketing automation platforms work and what features are most useful in addressing future business needs, including: How flexible is the platform to…
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