Early Wednesday morning, the www version of LinkedIn.com, one of the most popular web sites with over 690 million members, dropped out of Google Search. If you tried to find any web pages for www.linkedin.com on Google Search, Google would not show any results. LinkedIn not in Google. LinkedIn has hundreds of millions of web…
DetailsAre smart speakers more like smartphones or smartwatches? Almost 85% of U.S. adults own a smartphone, while only about 16% of Americans own a smartwatch. In more ways than one the better analogy for smart speakers is the smartwatch. Even though there are now approximately 126 million smart speakers in 60 million U.S. households, according…
DetailsThis Friday, Search Engine Land’s Barry Schwartz will host a discussion with Martin Splitt, Google Search Developer Relations on Live with Search Engine Land. Martin is extremely knowledgeable about how Google crawls and indexes all kinds of websites. So if you are having indexing issues with your HTML or JavaScript-based website then you won’t want…
DetailsNone of us were prepared for the realities of the COVID-19 virus. Who could have predicted the omnipresence of vocabularies like social distancing and telework? Who would have thought we’d be facing “out of stock” notices for pasta… and toilet paper? I certainly wouldn’t have predicted, in Q4 of 2019, massive closures of client-facing businesses…
DetailsAs much of the world begins to explore the reopening of businesses and more relaxed social distancing measures, the question many in the marketing industry are wondering is what that means for in-person events. In order to better understand that ourselves, we are surveying our audience of digital marketers and marketing technologists every two weeks…
DetailsOmnichannel has been a buzzword for years in the retail industry and has been vaguely synonymous with digital transformation. But now there’s more urgency, as traditional merchants large and small are having to place more emphasis on technology, e-commerce and integrated online and offline experiences (e.g., BOPIS) during the pandemic. Shopify and Yelp make parallel…
DetailsGoogle’s search liaison Danny Sullivan said Monday that Google “has never seen as many searches” as it has for content related to COVID-19. Much of it is tied to local news updates about the virus. How Google defines local news. Sullivan explains that Google defines “local news content” as material produced by local publishers (e.g.…
DetailsGoogle announced it is rolling out a new core update, the May 2020 core update, Monday. This is the second core update of the 2020 year, the first one was the January 2020 core update. Historically, Google has released a core Google algorithm update every few months or so. It was just a bit over…
Details“That’s an [algorithm] update: they didn’t start moving from position one to four because of COVID, [Google is] experimenting with something there,” said Dr. Pete Meyers, marketing scientist at Moz, during our search disruption session of Live with Search Engine Land. “One percent of all SERPs containing featured snippets now have featured snippets not in…
DetailsPeople are clicking, but are they buying? WHEN will they buy? Are they buying too much too fast? When will stores reopen and foot traffic resume? Consumer demand is evaporating for some businesses, while others may be unable to fulfill orders due to supply chain disruptions or shipping challenges. Dynamics shift daily, if not hourly.…
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