E-commerce ad spend on search and social product ads keeps growing
Product ad spend growth on social outpaced search in the third quarter, Kenshoo reports. Please visit Search Engine Land for the full article. Source: IAB
DetailsHow to find your ideal SEO agency
An ideal agency has expertise up and down the chain that can help demonstrate the skillset of the agency as a whole. Please visit Search Engine Land for the full article. Source: IAB
DetailsMicrosoft search, LinkedIn revenue growth remains slower than a year ago
Cloud helped the company beat expectations with overall revenues of $33.1 billion in the first fiscal quarter of 2020. Please visit Search Engine Land for the full article. Source: IAB
DetailsConditional ads – customized ads made easy
A new approach combines the benefits of feed-based customization with the simplicity of IF functions. Please visit Search Engine Land for the full article. Source: IAB
DetailsFeatured snippets display on desktop 13% more often than mobile, study finds
URLs matched 91% of the time when featured snippets were displayed on both devices. Please visit Search Engine Land for the full article. Source: IAB
DetailsVideo: Eric Enge on building and selling his SEO agency
Also learn about why giving back to the community can return huge rewards. Please visit Search Engine Land for the full article. Source: IAB
DetailsSurvey: 97% of online adults transact with businesses they find on Yelp
The survey of more than 6,000 adults is a follow up a study conducted by Nielsen in 2016. Please visit Search Engine Land for the full article. Source: IAB
DetailsMicrosoft Advertising unveils interface redesign
The new user experience brings it in line with Google Ads. Please visit Search Engine Land for the full article. Source: IAB
DetailsSMX Overtime: Rise of the PPC geek
The PPC track at SMX Advanced Europe discussed entity harvesting, automation, audience targeting, “broadience” and the need for better technical integration in search marketing. Please visit Search Engine Land for the full article. Source: IAB
DetailsScreaming Frog releases SEO Spider version 12.0
The update adds PageSpeed Insights API integration and auto-saves. Please visit Search Engine Land for the full article. Source: IAB
Details‘Burnout is real’: Why successful agencies prioritize time management skills
And the questions clients should be asking prospective agencies. Please visit Search Engine Land for the full article. Source: IAB
DetailsIAB & IAB Tech Lab Release CCPA Compliance Framework for Public Comment
Proposed Solution Will Help Publishers & Supply Chain Partners Comply with Complex California Consumer Privacy Regulations NEW YORK, NY (October 22, 2019) – IAB, the trade association for the digital media and marketing industries, and its affiliated standard-setting organization, the IAB Technology Laboratory, today released for public comment the IAB California Consumer Privacy Act Compliance…
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