How to use new Google Ads Combined Audiences
Combine affinity, in-market, retargeting and other audiences to create personas for Search targeting. Please visit Search Engine Land for the full article. Source: IAB
DetailsGoogle Maps becomes more ‘social’ with Local Guides follow feature
Local Guides are part of the reason GMB and Maps are so successful. Please visit Search Engine Land for the full article. Source: IAB
DetailsLocal SEOs still seeing volatility in ranking with Google’s latest algorithm update
The local search updates this month seem to be about relevance and how Google understands search terms for a business. But a lot of new spam is surfacing as well. Please visit Search Engine Land for the full article. Source: IAB
DetailsVideo: Learn more about John Mueller, webmaster trends analyst at Google
Do you love cheese? Well, John does. Please visit Search Engine Land for the full article. Source: IAB
DetailsRedesigned Microsoft Advertising Editor now available
The new look comes with additional feature support. Please visit Search Engine Land for the full article. Source: IAB
DetailsMisquoted and misunderstood: Why we, the search community, don’t believe the WSJ about Google search
Search is complicated. The WSJ appeared set on seeing that complexity through a conspiratorial lens. Please visit Search Engine Land for the full article. Source: IAB
DetailsWSJ report about Google search manipulation gets a lot wrong
The media narrative has turned against big tech, and this is an example. Please visit Search Engine Land for the full article. Source: IAB
DetailsGoogle on building a better holiday omnichannel strategy
From optimizing for omnichannel ROI to dialing up in-store foot traffic, Google outlined key considerations for holiday campaigns at SMX East. Please visit Search Engine Land for the full article. Source: IAB
DetailsLocal business study finds 0% of site traffic coming from email, paid media
Are small businesses not using email or digital advertising? The ‘Google Analytics for Local Businesses Study’ looked at 11K local businesses. Please visit Search Engine Land for the full article. Source: IAB
DetailsA framework for SEO success with structured data
Aleyda Solis and Chris Long share their approaches to using Schema to increase organic search visibility. Please visit Search Engine Land for the full article. Source: IAB
DetailsBe the first to see the new SMX West agenda
3 lanes, no limits. Check out the sessions coming to SMX West 2020! Please visit Search Engine Land for the full article. Source: IAB
DetailsMicrosoft Advertising talks intelligence, UI updates, audience solutions in SMX keynote
Customer journeys are getting more complex and less linear, which means it’s more imperative than ever for advertisers to understand the advanced technologies and innovations that drive meaningful brand engagement. Please visit Search Engine Land for the full article. Source: IAB
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