March has been a very challenging month around the world, and while marketers are not on the front line of the fight against COVID-19, we are fighting to keep our businesses going, and to keep traffic coming to our sites, or our client’s sites, in the face of an unprecedented situation. No matter how much…
DetailsGoogle search will adopt the SpecialAnnouncement structured data type, the company announced Tuesday. Although support is still in development, Google has published guidelines for using it on COVID-19-related announcements and site owners can already begin marking up their content with it. At the time of publishing, Google did not announce a specific rollout date for…
DetailsGoogle has suspended publication of reviews and review responses in Google My Business. Yelp modified review guidelines to protect local businesses from “reputational harm” during the outbreak but is still accepting them. Facebook, TripAdvisor and others don’t seem to have made any changes in review acceptance or review guidelines. The question of how to address…
DetailsGoogle has ended its short-lived test of monthly ad budgets, it appears. Advertisers that had access are now being notified, according to a screenshot of the notice that Gianpaolo Lorusso of AdWorld Experience tweeted on Wednesday. Advertisers were told, “Monthly budgeting will no longer be available as of April 2020. Your campaign budgets will automatically…
DetailsHave you caught the SEO cameo in Tiger King? “Joe started realizing that if he made his name close to Big Cat Rescue, when they Google it, it might pull him up first,” said John Reinke, former manager of the G.W. Zoo. The new name: Big Cat Rescue Entertainment. Seriously. That’s from episode four of…
DetailsDawn Anderson wrote the most comprehensive deep dives on Google BERT and now I was able to get her on camera for a few minutes to talk about the topic. Dawn runs an agency with the name Bertey, the name came before Google BERT – go figure. She explained what Google BERT is, what might…
DetailsAlongside tanking search rankings, you may encounter a Google Search Console warning about First Input Delay. After profiling page performance using Dev Tools (performance tab, CPU chart), you might find JavaScript is consuming time on the CPU main thread. That JavaScript probably contains widely supported, but older-style, XML HTTP Request (XHR) for a network resource.…
DetailsIn the midst of daunting challenges, it’s inspiring to watch our industry come together to do good. IAB members are putting their employees, communities, and customers first. Still, we’re hearing from buyers and sellers alike that they need to keep moving the business forward. We’ve been working hard to figure out the best way to…
DetailsGoogle has published 8 videos, about 75 minutes of Google employees talking, from the Google Webmaster Conference event from last November. We published our five tips from that event back then but now you can watch most of the talks from that day on YouTube. The Welcome Address: Web deduplication: Google Images: Google Rendering: Google…
DetailsGiven the recent Google My Business (GMB) policy changes, limited support and the general confusion during the coronavirus crisis, many local SEOs have had problems with listings updates and other GMB features. Posts is one critical GMB tool that has been operating unevenly. Posts were disabled. Google now says Posts are working, however, after having…
Details
