End of April and early May, the local SEO community were noticing a lot of ongoing fluctuations and volatility with the Google local search results both in Google Search and Google Maps. It turns out, this was not the result of an algorithmic update but rather a bug. Danny Sullivan of Google said last week,…
DetailsFrom June 22-26, Rogowsky will get “down to the nitty-gritty” of dramatically accelerated change and audience behavior across the streaming universe Media and Technology Experts Nora Ali, Cheddar, Bon Appétit Test Kitchen Video Host Claire Saffitz, Alan Wolk, TVR[E]V, and Molly Wood, Marketplace, Will Co-Host NEW YORK, NY (June 1, 2020) – IAB today…
DetailsIn December I drove down to DC to interview Matt Cutts and before I sat down with Matt, I interviewed two SEOs in the DC area. The first was Sarah Teach, the Evergreen Content SEO Lead at The Motley Fool. We didn’t talk about basic SEO topics, we talked about RVs, heartfelt SEO and conscious…
DetailsThe post FY 2019 Internet Ad Revenue Report & Coronavirus Impact on Ad Pricing Report Q1 2020 appeared first on IAB. Source: IAB
DetailsEven though the coronavirus is far from fully under control, there’s evidence of COVID fatigue everywhere you look. It casually appeared in late April and then in the crowded Wisconsin bar scenes and packed Alabama and Florida beaches of Memorial Day weekend. People are ready for the outbreak to be over, which extends to content…
DetailsEligible small and medium-sized businesses are starting to receive Google Ads credits in their accounts over the coming weeks. If you receive one of these credits, you may be wondering how best to spend this bonus budget for maximum impact. Credits will show up automatically in qualifying accounts, and the maximum credit is equivalent to…
DetailsSeveral weeks ago, we asked our community of digital marketers and marketing technologists how the felt about the prospect of attending an in-person conference through the end of 2020. The answer: The community on average gave the prospect of traveling to an event a 4 out of 10 chance without a proven COVID-19 vaccine in…
DetailsSEO teams are responsible for their organizations’ organic visibility, yet, as In-House SEO Advisor for Search Engine Land Jessica Bowman likes to phrase it, these teams directly move very few levers that will actually improve SEO, particularly at enterprise companies. In these larger organizations, product managers, writers, UX designers and developers are the ones whose…
Details“The President’s Executive Order is the gravest assault on the right to free speech since the Nixon Administration, and an attempt to turn the open and advertising-supported internet into a political arm of the U.S. Government. It is a blatantly illegal attempt to stifle facts and opinions with which the Administration disagrees, by threatening the…
DetailsTechnology companies and agencies have been reporting that CPMs are down for the past two months, although they’re now creeping back up. The IAB is out with survey data that seeks to quantify the extent of price declines from a publisher perspective. 62% seeing declines. Using a sample of 173 publishers and “programmatic specialists” (SSPs,…
Details
