Enterprise SEO platform Botify announced a partnership with Bing last week that will bring near real-time indexing to brand websites through the Bing content submission API pilot. The offering, dubbed “FastIndex” (part of Botify Activation), will feed Bing new content and be allowed to exceed the 10,000 URL limit currently set for the API. Best suited…
DetailsWith the release of BERT in November 2019, SEO agencies have had to look more closely at the way they review a client’s content and keyword research with an overhaul mentality rather than small corrective measures after some of the previous updates. This is particularly so when considering the searcher’s intent and their client’s path…
DetailsWhat is necessary to build and deliver memorable, human brand experiences? Braze commissioned two powerful studies conducted by Forrester Consulting to dig deeper into this important topic. Join guest speaker Dipanjan Chatterjee, VP and Principal Analyst at Forrester, and Sara Spivey, CMO at Braze, as they discuss the latest Brand Humanity research findings. You will…
DetailsGoogle announced today on Twitter that it will begin testing more variations and changes to the desktop search results based on early feedback from users around the favicon and black ad label rollout on desktop. Positive results. Google told Search Engine Land with the mobile rollout that happened several months ago, that “design has been well…
DetailsThe beginning of a new year is an ideal time to build a new content strategy for your business. One of the easiest tactics to generate new traffic is also one of the most overlooked: Updating and expanding your old content. The benefits of content upgrades Unlike fine wine, the content on your site doesn’t…
DetailsPlanning can be both exciting and exhausting, as I’m sure many of you have already found out at the start of January. New years come with new opportunities and a whole lot of planning. Throughout my 8-plus years at Google, I’ve actually come to enjoy prognostication a good deal. Despite how much I may enjoy…
DetailsThe success of any given campaign can depend on your team’s ability to get buy-in from the right individuals. Sometimes, it’s upper management and other times it’s your web developer counterparts who are likely juggling their own set of priorities. “The ultimate goal is the same,” said Jenny Jiang, SEO developer for design and engineering…
DetailsGoogle announced today it has graduated Google Dataset Search from a beta product and is now fully live. With that, Google also added new features to the speciality search engine. What is Google Dataset search. Google Dataset Search enables searchers to find datasets stored across the web through keyword searches. “The tool surfaces information about…
DetailsIn a move that taps into the default effect, Microsoft’s Office 365 ProPlus (version 2002+) has coupled up with Bing to make Bing the default search engine for Google Chrome web browser for devices in Australia, Canada, France, Germany, India, United Kingdom, and the United States. Why would they do this? Microsoft Search comes with…
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