Creating a content strategy and finding qualified writers can set the foundation for content marketing success, but there are other important elements to consider before you build on that foundation. Your writer onboarding process and the resources you provide to freelance writers can end up having a large influence over the return on your content…
DetailsOn July 16, IAB released the following statement in response to the decision by the Court of Justice of the European Union to invalidate the EU-U.S. Privacy Shield framework. “IAB is disappointed by today’s judgement by the CJEU. The EU-US Privacy Shield Framework has been a model of cooperation between the EU and U.S. and…
DetailsAt SMX Next last month, Steve Sirich, Microsoft’s general manager of the Global Advertising Business joined Search Engine Land editor-in-chief Ginny Marvin for a one-on-one discussion on the future of digital marketing set against a backdrop of massive disruption. “We’ve had this pandemic that’s forced our entire industry to really shift priorities from a growth…
DetailsGoogle has removed the prominent Twitter carousel of tweets from the Google search result pages after many prominent Twitter accounts were hacked yesterday. If you missed the Twitter hack news, you can read about it on Techmeme. But this news resulted in Google removing Twitter carousel boxes completely from its search results pages. The Twitter…
DetailsManaging a company’s brand, even during “normal” times, can be challenging depending upon your niche, your competition and the current circumstances. And of course, most of us have heard of (but hopefully, never experienced) instances in which a misstep by a business created serious reputation issues for the brand. When circumstances are severe, however, such…
DetailsVisual content offers a powerful way to connect with and engage consumers. It also helps companies maintain a competitive advantage where such an edge matters. But when it comes to creating, managing, and publishing the volumes of content required to win the engagement game today, it can be a challenge just to keep up. Those…
DetailsEffective content writers bring quality to your content that can increase your search visibility, traffic, conversions and help to distinguish your brand from competitors. Unfortunately, finding the right author for your audience and organization can take a considerable amount of time, and that time investment may double if the candidate doesn’t work out. Knowing where…
DetailsSince its inception in 2015, the Search Engine Land Awards have annually recognized two outstanding individuals as Search Marketer of the Year — one male and one female. The goal was to ensure that there was ample and equal opportunity for women in search to be nominated, made a finalist, and — for one outstanding…
DetailsDespite billions of dollars spent over a period of years, virtual reality is still not mainstream – and may never be. Augmented reality (AR) is on a different path however. Snap filters and Pokemon Go introduced many consumers to AR. And over the past few years, AR features have appeared in numerous brand and retail…
DetailsGoogle announced several updates for Smart Shopping campaigns, which run across Search, Display, YouTube, and Gmail, on Wednesday. Here’s a look at what’s rolling out and what’s coming later this year. Shipping annotations Starting Wedesndsay in the U.S., Smart Shopping ads can include annotations such as free or fast shipping. Google has long showed annotations,…
DetailsIn May, Google announced it would sunset gallery ads and move forward with image extensions . On Wednesday, the company officially launched an image beta. It has also added dynamic countdown functionality to responsive search ads. Image extensions in Search ads When enabled and activated on an ad impression, image extensions show a single right-justified…
DetailsThere’s hardly another constant hot-button issue as intensely debated within the search industry as search engine penalties. Leading SEO outlets maintain their coverage of that touchy subject from a uniform angle, reinforcing the subjective view that seemingly all but a few websites are penalized. Yet despite this ongoing barrage of information, it seems that more…
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