Last week I sat down with Search Engine Land’s Founding Editor Chris Sherman to pick his brain a bit on what it’s like to judge the Search Engine Land Awards, what he and his team of judges look for, what has knocked their socks off in the past, and yes, even what makes them cringe.…
DetailsI had the privilege of sitting down with Ben Cook, an industry vet, at the Perficient Digital offices in St. Louis. We talked about some of the earlier days of SEO, which were somewhat like the wild wild west. We also talked a bit about the acquisitions his firm has been doing over the past…
DetailsWe all have our habits and routines. Some enjoy jogging first thing in the morning, while others would rather stay up late watching their favorite show. As discouraging as it may seem, our daily lives are full of repetitions. Most people take the same route every day when they commute, drink the same coffee on…
DetailsGoogle has launched Publisher Center, an interface that allows publishers to submit, manage and monetize their content in Google News and other Google properties, the company announced on Tuesday. The new Publisher Center merges two existing tools, Google News Publisher Center and Google News Producer. Why we care The new Publisher Center improves on user…
DetailsI used to have a love/hate relationship with reporting. I loved it because data was the sweet nectar we all need to achieve better growth. Reporting allowed us to collect it, ready to take action. Plus, there was something oddly satisfying about seeing what you had physically achieved. On the flip side, I hated reporting…
DetailsBERT, the natural language processing algorithm that launched on English language queries in October, is now coming to over 70 languages globally, Google announced on Monday. Previously, BERT was only applied to featured snippets in languages other than English. An example of a featured snippet for the query “Parking on a hill with no curb” before…
DetailsHoliday PPC budgets continue to rise. Advertisers spent 32% more on Google Shopping ads and 50% more on Amazon Sponsored Products Ads between Thanksgiving and Cyber Monday this year than last, according to an analysis of Tinuiti retail clients that the agency released Monday. Google spend, clicks up. Not surprising, Shopping spend increased at a…
DetailsIncognito mode is now available on Google Maps for iOS users and bulk location history deletion in Timeline will roll out on Android next month, Google announced on Monday. Source: Google. Why we care Providing users with more control over their privacy settings can instill confidence and promote trust, which can help Google retain users.…
DetailsThe California Consumer Privacy Act – or CCPA – goes live in a few short weeks, and it has major implications for your marketing measurement. CCPA creates strict new requirements and processes for all brands that sell to consumers in California. It also imposes new financial and compliance risks for marketing organizations. Join OptiMine CEO…
DetailsOn December 9, 2019, IAB submitted feedback in response to the Federal Trade Commission’s (FTC) request for comments on its review of the Children’s Online Privacy Protection Act (COPPA). IAB shares the FTC’s commitment to protecting children online and looks forward to working with the FTC as it seeks to ensure COPPA continues to protect…
DetailsOn December 6th, IAB submitted comments to the California Office of the Attorney General (AG) in response to the AG’s proposed California Consumer Privacy Act (CCPA) regulations. In particular, IAB highlighted specific provisions of the proposed regulations that should be updated or clarified to further consumer choice and privacy and enable businesses to comply with…
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