Video: Dan Shure on Google core updates and podcasting
From a piano teacher to an SEO – how Dan’s journey into the SEO space has not just changed his family’s life. Please visit Search Engine Land for the full article. Source: IAB
DetailsGoogle readies new markup rules for European news publishers
The approach is a reaction to the EU Copyright Directive, to avoid paying licensing fees. Please visit Search Engine Land for the full article. Source: IAB
DetailsGoogle’s voice AI resonates in new Pixel Recorder app
Recorder identifies words, sounds, and produces a searchable transcript, even without an internet connection. Please visit Search Engine Land for the full article. Source: IAB
DetailsAmazon keeps chipping at Google’s search ad dominance
The e-commerce giant has 13% of U.S. search advertising market and is the only top player expected to increase share in the coming years, according to new eMarketer research. Please visit Search Engine Land for the full article. Source: IAB
Details8 Ways To Attend SMX East
Choose your SMX experience, register now, and join us in NYC November 13-14! Please visit Search Engine Land for the full article. Source: IAB
DetailsRestaurant app Tobiko goes old school by shunning user reviews
The app represents a return to the simplicity of expert reviews. Please visit Search Engine Land for the full article. Source: IAB
DetailsCrawl data analysis of 2 billion links from 90 million domains offer glimpse into today’s web
Data analysis reveals the distribution of PageRank is highly right-skewed meaning the majority of hosts have very low PageRank. Please visit Search Engine Land for the full article. Source: IAB
Details3 ways to take back control from PPC automations
When Google and the engines automate PPC tasks, you can still remain in control with “automation layering.” Please visit Search Engine Land for the full article. Source: IAB
DetailsLocation targeting available in Google Smart Shopping campaigns
Target and exclude locations in Smart Shopping campaigns. Please visit Search Engine Land for the full article. Source: IAB
DetailsWhen parsing ‘Googlespeak’ is a distraction
It’s easy to get bogged down in every statement. This week was a good reminder to focus on the bigger picture. Please visit Search Engine Land for the full article. Source: IAB
DetailsHow advertising rates vary by category on Amazon
You need to gain a thorough understanding of search terms for Sponsored Products and Sponsored Brands from a volume and margin perspective to bid to value effectively on Amazon. Please visit Search Engine Land for the full article. Source: IAB
DetailsAre small errors like worldwide targeting draining your budget? This Google Ads script can help
The script emails you a customized report to flag issues with your chosen account settings, preventing potential Google Ads catastrophes. Please visit Search Engine Land for the full article. Source: IAB
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