Kirk Williams of ZATO Marketing spoke on Google Smart Shopping campaigns at SMX West 2020. Have you gotten the hard sell? Google reps have been pushing Shopping advertisers to adopt Smart Shopping campaigns — and to even switch away from standard Shopping campaigns entirely. You shouldn’t abandon standard Shopping just yet, said Kirk Williams, owner…
DetailsGoogle has posted an explainer for its AMP (accelerated mobile pages) status report on the AMP blog. The report can be accessed within Google Search Console and allows users to identify issues and validate fixes. Why we care Although AMP isn’t a ranking factor, page speed is; and AMP can be used to create fast-loading…
DetailsWhen it comes to Google Ads, most retail marketers are interested in a single KPI – return on ad spend. To increase ROAS, some marketers devote the majority of their ad spend to high-converting, branded traffic. While a focus on efficiency still serves retail marketers well today, it’s more difficult to improve ROAS than ever.…
DetailsOn February 24th, IAB submitted a letter to the Hawaii State Legislature in opposition of a recently proposed privacy bill, HB 2572. Along with other leading advertising trade associations, IAB provided feedback on certain provisions of the bill that would harm the ad-supported internet without providing privacy benefits to consumers. In particular, we highlighted the…
DetailsOften, businesses want to stop and start SEO. Some feel that taking a break won’t cause any issues. But when a client suggests taking a break, you can explain the details of what will happen. If you stop posting content correctly When you stop publishing content, the following things happen: You stop targeting new terms…
DetailsWith the widespread accessibility of the internet, digital marketing has become more important than ever. Companies, especially small businesses, want a marketing partner that can help them take advantage of this online resource. That means providing search engine optimization services. Not every digital marketing agency is comfortable selling SEO. After all, online content creation is…
DetailsNine-years ago today, February 24, 2011, may have been one of the most memorable days for an SEO in their SEO career. It was the day Google released an algorithm update that was later to be known as the Google Panda update. February 24, 2011. That was the date, February 24, 2011, where 12% of…
DetailsIn April 2019, Google was experimenting with a new local SERP that highlighted alternative directory sources for the same query. At the time, we saw an example in the wild for Germany. Now, an updated version of the SERP featuring branded directory buttons appears to be live in the UK, Belgium, Spain, Greece, and France…
DetailsSAN JOSE – With more advertisers and bigger budgets crowding onto Facebook and Instagram, acquisition costs are climbing. Advertisers can make their social ad dollars go further by re-thinking campaign fundamentals. “You need to make sure you’re scaling your available inventory for click-through rates, mirroring your audience, and being dynamic,” 3Q Digital’s Senior Strategy Development manager…
DetailsGoogle’s done it again. Not content with making exact match keywords anything but exact, they’ve extended “same meaning” close variants to phrase and broad match modifier keywords. Not only are plurals, stemmings, misspellings and changes to word order all fair game for your keywords, now implied words and synonyms in search terms will also trigger…
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