20201125 SEL Brief
The post 20201125 SEL Brief appeared first on Search Engine Land. Source: IAB
Details
The problem with the ‘structured content’ mindset
I score poorly on every SEO writing tool out there. My headers, sentences and paragraphs are all too long. My voice is too passive. The tools are unanimous, my writing for SEO needs to change. I must be a terrible writer… but wait, what does any of that have to do with writing? To quote…
Details
Google tests multiple contextual links in featured snippets
Google this week began testing showing multiple contextual links within a single featured snippet result. In short, a featured snippet would have not just a single link to the publisher that Google used for this content, but would augment that featured snippet to provide links on phrases that Google feels needs more explanation. The catch…
DetailsTake a peek into PPC routines during Cyber Five week
The so-called Cyber Five days — Thanksgiving to Cyber Monday — are nearly upon us. In a year unlike any other, we wondered what marketers have planned for their PPC routines this week through Cyber Monday. What will paid search and paid social marketers be looking for, monitoring, launching, adjusting this week? What have they learned…
Details
Google puts some contextual search features in context
Google has shared some details around search features it has launched throughout the year that helps searchers search for what it thinks they are looking for. In short, Google is giving us more context around some of its newer contextual search features. Google did this around the Thanksgiving theme, which is timely in that sense,…
Details
Google launches new crawl stats report in Search Console
Google has announced the launch of a new crawl stats report in Google Search Console. You may be able to access this report over here but keep in mind Google is rolling this out now and it might generate an error for you. What’s new. Google said the new report makes it easier for developers,…
Details20201124 SEL Brief
The post 20201124 SEL Brief appeared first on Search Engine Land. Source: IAB
Details
How DuckDuckGo (and Microsoft) benefit from Google’s sprawling advertising business
DuckDuckGo is a search engine that was founded in 2008 with a focus on protecting searchers’ privacy, notably showing all searchers the same search results and refraining from building profiles of its users. Its search volume has risen steadily over the years, and in October 2020 was up to nearly 60 million queries daily. This…
Details
Don’t miss Search Marketing Expo online December 8-9
Are you and your search marketing colleagues asking these difficult questions as you plan for 2021? How can my organization win new customers? Where can I eliminate PPC campaign waste? What’s the secret to SEO success in 2021? Get actionable answers to these and more essential SEO and SEM challenges at Search Marketing Expo, online December 8-9.…
Details
Social Shorts: YouTube expands ad inventory, Twitter launches Fleets, more
YouTube to show ads on channels that aren’t in the Partner Program In it’s latest terms of service update, YouTube creators agree to allow the service to monetize their content with ads (or by charging users for access) but are not necessarily entitled to revenue sharing. To be eligible for YouTube’s revenue sharing Partner Program…
DetailsVideo: Elie Orgel on using data to create pages that get links
The next SEO I sat with to interview is named Elie Orgel, he is the Director of Marketing at Rosenblum Law Firm. He has been doing SEO for about ten years now and works in a pretty competitive space now. In part one of our conversation, we spoke about his career and experience and then…
DetailsGoogle manual actions bug is now resolved
Google has confirmed it fixed a bug where some sites with manual actions were not seeing those manual actions in Google Search Console. Daniel Waisberg from Google said Monday morning, “Everything should be back to normal.” Manual actions disappeared. For some sites that had manual actions, the manual actions notices disappeared from Google Search Console.…
Details