Google is testing a new search feature that tells the searchers when the results for their query are new and thus possibly unreliable. The notice reads “it looks like these results are changing quickly.” “If this topic is new, it can sometimes take time for results to be added by reliable sources.” Vox first reported…
DetailsThe competition for site traffic, users’ attention and trust is constantly intensifying, and now, people have more choice than ever about where they can go to find the information or products they’re looking for. That’s why search engines like Google are emphasizing expertise, authoritativeness and trustworthiness (E-A-T) as a measure of content relevance and quality.…
DetailsGoogle has moved back its timeline to block third-party cookies in Chrome, according to an announcement this morning. “While there’s considerable progress with this initiative, it’s become clear that more time is needed across the ecosystem to get this right,” said Vinay Goel, Privacy Engineering Director with Chrome. The delay will allow the web community to convene…
DetailsSearch Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, could the industry’s biggest players win over privacy…
DetailsWe have reached a crossroads in web development. The proverbial fork in the road is between functionality for online businesses versus experience for website visitors. On the one hand, businesses pressed for time and money want to pack as much marketing functionality into their websites as possible. On the other, visitors want a page to…
DetailsGoogle has announced yet another Search update they’re calling a “spam update.” The spam update runs today, and Google said it will also officially “conclude today.” The company also said it will once again run another spam update next week and will inform us when that update has started and concluded. These updates are one-day…
DetailsIn his highly-rated SMX Advanced session, “FLoC and the future of audiences,” Frederick Vallaeys, Co-Founder & CEO at Optmyzr, dug in to the technology behind Google’s privacy initiatives FLoC, FLEDGE, and TURTLEDOVE. The session also covered how to build strategies to layer on top of Google’s targeting technologies and how to find new opportunities to…
DetailsSearch Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, with all these ranking algorithm changes, I thought…
DetailsBuilding great ad creative is more important than ever to grab your audience’s attention and drive better business results. As a result, agility in digital advertising is becoming a crucial strategy to take advantage of real-time creative opportunities and deliver the most relevant ad to the right customer, even as third-party cookies crumble. Join Ad-Lib.io…
DetailsSearch Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, just because you can, doesn’t mean you should.…
DetailsGoogle Merchant Center has a new policy named “Inaccurate availability” that is caused “due to inconsistent availability between the landing page and checkout pages on your website,” the company said. This policy replaces the existing “Delivery issues” policy violation and goes into place on September 1, 2021. What is the inaccurate availability policy. Google explained…
DetailsWhen Google announced the rollout of the page experience update a week ago, Google told us that last Thursday Google would allow non-AMP pages to show in the top stories carousel. Many of us were checking to see if we could spot non-AMP content in the top stories carousel and then on Monday some of…
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