Google My Business has upgraded the new performance report, which was an upgrade from the Insights report, to add a section for people who viewed your business profile. This new section shows you how people found your local listing, either on desktop or mobile and either through Google Search or Google Maps. What the report…
DetailsThe Google announcement has not changed our plans to provide a new portfolio of approaches to addressability, with privacy and with auditable accountability. As expected, major platforms, and advertising and media companies are approaching privacy and data protection differently, but we believe we all share common goals: protecting data, safeguarding privacy, improving user experience, and…
DetailsIt’s a given in marketing technology nowadays to add scripts to your HTML that inject even more script. Google’s Tag Manager is a great example. But too often marketers and website managers don’t realize that scripts can wreak havoc on page performance in exchange for adding ads and tracking. When (bad) hackers inject script into…
DetailsOnce third-party cookies are phased out, Google will not build or use alternate identifiers to track users across the web, the company announced on Wednesday. It also reiterated that its web products will be driven by the Federated Learning of Cohorts (FLoC) API, which groups people with similar interests into cohorts so that advertisers can…
DetailsGood morning, Marketers, have you heard the news? Ginny Marvin, former editor-in-chief at Third Door Media (the publisher of Search Engine Land, Marketing Land and MarTech Today) as well as the primary voice behind this newsletter for a number of years, has joined Google as its new Ads Product Liaison. A big, heartfelt congratulations, Ginny!…
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DetailsA few weeks ago, Maryland became the first state in the U.S. to impose a tax on digital advertising. Over the coming months and years, it may be joined by many more states seeking to pass similar taxes. However, legislators in the U.S. are hardly the first to attempt to tax advertising platforms like Google,…
DetailsSearch Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, what solutions dominate your search marketing toolkit these…
DetailsSemrush on Monday announced it is planning on going public through an initial public offering of its Class A common stock. The company will be listed on the New York Stock Exchange under the ticker symbol “SEMR.” The numbers. The Form S-1 statement shows the numbers behind the SEO tool platform. In 2020 the company…
DetailsSMX Advanced returns virtually this year on June 15-16, 2021, after being canceled in 2020 due to the pandemic. Whether in-person or online, SMX Advanced continues to be the premier conference for experienced, senior-level search marketers. Our content and events teams are busy preparing the educational program for this year’s event which will include sessions…
DetailsApproximately three months after leaving her role as editor-in-chief at Third Door Media (the publisher of this publication, MarTech Today and Marketing Land), Ginny Marvin has joined Google as Ads Product Liaison. In the new role, she will help marketers learn about Google Ads’ products and policies, and bring a marketer’s perspective to the teams…
Details“Great content” yields amazing results — for both organic rankings and paid search ROI. But how is “great” content defined? And more importantly… how is it created? Join us at SMX Create — online April 13 — for just $99 to find out. This exclusive one-day event delivers actionable tactics to create compelling content that…
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