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The Rawr Agency

6 fundamental truths about SEO

Brands and SEO professionals must take responsibility for the performance of the websites that they run and manage. Applying these six SEO truths will help

August 16, 2022

IAB Issues Response To FTC Proposed Rulemaking That Would Impact The Digital Economy

WASHINGTON, DC – The Interactive Advertising Bureau’s Executive Vice President for Public Policy, Lartease Tiffith, issued the following statement in response to the Federal Trade

August 16, 2022

Google Merchant Center will no longer remove listings missing return or refund policy and insufficient contact information

Google has updated its Merchant Center policy to no longer automatically remove shopping listings that are missing the return and refund policy and also that

August 16, 2022
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Uncategorized

How to plan and budget for enterprise SEO

In an ideal enterprise world, your CMO would plan a budget for SEO, leaving you to enjoy building your strategy without endlessly trying to prove

August 16, 2022
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Uncategorized

Apple is expanding ads on iPhone and iPad

Apple will be expanding ads to new areas of the iPhone and iPad, in an effort to drive revenue.  App Tracking Transparency (ATT). Last year

August 15, 2022
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Uncategorized

Google reenables the validate fix feature in Search Console and adds new classifications

Google has reenabled the validate fix feature in Google Search Console while launching the new “more simplified” classifications for the coverage reports. This was expected,

August 15, 2022
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Uncategorized

What SEOs can learn about aligning with consensus as described in Google’s QRG

When Google announced they were improving featured snippets using the power of MUM, some of the wording around aligning with consensus reminded me of things

August 15, 2022

3 ways the customer journey can guide SEO

Understanding how your users engage with your brand is vital to delivering a great customer experience.   This is why you shouldn’t overlook the customer journey.

August 15, 2022
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Webinar: The key to email marketing success

Marketers are being asked to do more with available resources while still delivering against tough targets. Pivoting this from a no-win mission to a job-well-done

August 12, 2022
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IndexNow attributed for 7% of all new URLs clicked on in Bing in the past month

7-percent of all the new URLs clicked on URLs in Bing Search in the past month were sourced from the IndexNow protocol, Fabrice Canel from

August 12, 2022
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SEO and the future world without cookies

Third-party cookie tracking is going away, and the SEO industry is ready and diligently preparing ambivalent and posting memes on Twitter. SEO has been dealing

August 12, 2022
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Uncategorized

Google reporting issue with Search Console Discover report

Google had a data logging error that impacted the Discover performance report in Google Search Console. This occurred on July 26, 2022 and may result

August 11, 2022

The 4 stages of search all SEOs need to know

“What’s the difference between crawling, rendering, indexing and ranking?” Lily Ray recently shared that she asks this question to prospective employees when hiring for the

August 11, 2022
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Uncategorized

Google steps up featured snippets with MUM; reducing false premise results by 40%

Google has announced several new enhancements to Google Search today that focus on improving the overall quality of the search results, while at the same

August 11, 2022
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Uncategorized

Microsoft Bing adds 3 new shopping annotations

Microsoft Bing has recently added three notations to its search results pages that show price history, available coupons and ethical choice ratings. Price history. Bing

August 10, 2022
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Webinar: The crucial role SEO plays in digital transformation

Effective digital transformation can accelerate organic marketing growth—and maintain that growth despite future economic or regulatory challenges. Join search experts from Conductor in an upcoming

August 10, 2022
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Uncategorized

Google July 2022 product reviews update had very little ranking volatility, say data providers

On July 27th, Google released its fourth product reviews update named the July 2022 product reviews update. That update took a short and sweet six

August 10, 2022

Do you plan to attend in-person events in the next year?

I miss in-person events. I haven’t been to a search marketing conference since late 2019. But as much as I miss in-person events, I’m not

August 10, 2022
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