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May 2, 2022

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Uncategorized

Master the art of A/B testing

Traditional A/B testing only lets you test messaging, creative and other marketing assets after they have gone live in the market – with no warning

May 2, 2022
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Microsoft Advertising has new certification badges, levels and a new learning center

Microsoft Advertising has released new advertiser certification, new exams, new badges and a new learning center for advertisers today. Microsoft said they have “reimagined and

May 2, 2022

Google offers $100,000 worth of free training to U.S. companies

U.S. businesses can now get up to 500 Google Career Certificate scholarships for free via Coursera, as part of Grow with Google. Google says this is

May 2, 2022

Digital Video Ad Spend Increased 49% in 2021 and Expected to Reach Nearly $50 Billion in 2022, According to IAB’s 2021 Video Ad Spend and 2022 Outlook Report

Connected TV Makes Up Largest Ad Spend Amongst Digital Video Advertising NEW YORK — May 2, 2022 —Digital video advertising spend surged 49% in 2021

May 2, 2022
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How to retain employees during the Great Resignation

Any agency or company knows hiring top talent and good people is tough right now. The ad industry has its highest employment rate ever in

May 2, 2022
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A guide to machine learning in search: Key terms, concepts and algorithms

When it comes to machine learning, there are some broad concepts and terms that everyone in search should know. We should all know where machine learning

May 2, 2022

20220502 SEL Brief

The post 20220502 SEL Brief appeared first on Search Engine Land. Source: Search Engine Land

May 2, 2022
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