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March 28, 2022

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Uncategorized

How to write compelling ad copy in a Smart Bidding landscape

Google’s Smart Bidding system is a set of automated ad bidding strategies that use machine learning to help optimize bidding for conversions. It makes it

March 28, 2022
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Facebook warns publishers to avoid ‘watchbait’ tactics

Every couple of years, Facebook has tried its best to crack down on clickbait in the Feed. Now Meta, Facebook’s parent company, is warning marketers

March 28, 2022
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TikTok testing search ads

TikTok is starting to roll out ads within its search results. The video ads have a “Sponsored” label, are located above the “Others search for”

March 28, 2022
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Google Trusted Store badge for merchants with excellent shipping and returns services

Earlier we reported about the Google Shopping experience scorecard where Google said it would reward merchants that provide an “excellent customer experience” with “a boost

March 28, 2022
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Google Search Console structured data error reporting gains more contextual information

Google announced that it is adding more contextual information to the structured data error reporting within Google Search Console, the rich results test and URL

March 28, 2022

Google’s URL Parameters tool is going away

Google announced that the URL parameters tool is going away next month, citing the tool has little or low value. Google will be sunsetting this

March 28, 2022
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