Google rolls out Search Ads 360 integration for Google Analytics 4
Google has launched a Search Ads 360 integration for Google Analytics 4 (GA4), the company announced Monday. Why we care. Integrating Search Ads 360 data
March 15, 2022
Google has launched a Search Ads 360 integration for Google Analytics 4 (GA4), the company announced Monday. Why we care. Integrating Search Ads 360 data
With a number of privacy changes on the horizon, marketers will soon face new challenges with how we track and measure marketing performance. Measuring marketing
Negative keywords are the backbone of any PPC strategy. Ever since Google all but eliminated the ability to specifically target keywords by expanding phrase match
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