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February 1, 2022

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Uncategorized

How marketers can adjust to redefined keyword matching

“I think we’ve gotten away from marketing over the years, and a lot of what is happening with match types empowers that,” said Aaron Levy,

February 1, 2022
Microsoft advertising portfolio bid
Uncategorized

Microsoft rolls out portfolio bid strategies and automated integration with Google Tag Manager

Portfolio bid strategies are now available globally, Microsoft Advertising announced on Tuesday. The platform’s automated integration with Google Tag Manager (GTM) is also now generally

February 1, 2022

Auto-tagging added to Google Merchant Center free listings

Google has enabled auto-tagging for free product listing and free local product listing through Google Merchant Center, the company announced. This should enable better tracking

February 1, 2022
IMN Featured Image 800x450 1
Uncategorized

To disavow or not? Getting it right, 10 years later.

Google’s disavow links tool launched nearly a decade ago, on October 16, 2012.  As we approach the tenth anniversary, webmasters still have confusion and disagreement

February 1, 2022

202200201 SEL Brief

The post 202200201 SEL Brief appeared first on Search Engine Land. Source: Search Engine Land

February 1, 2022
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