WASHINGTON, D.C. – In a powerful response highlighting the benefits of data-driven advertising, the Interactive Advertising Bureau (IAB) today fired back at a recent petition
Many brands struggle to understand the ins and outs of their content marketing funnels. They often find it difficult to know what people are looking
Microsoft released its earnings report yesterday for its second quarter. In it, we learned that search and news advertising was up 32 percent year over
Google Ads scripts now supports asset-based video ads, the company announced via its developer blog on Monday. This functionality replaces the previous media-based video ads.
It goes without saying that the past year has been a time of momentous change for marketers. In previous articles, I addressed how CMOs and
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