Paid search practitioners have expressed a lot of frustration over the increasing amount of automation that platforms, like Google, have been implementing. However, this push
If you’ve followed along with the news recently, Google has confirmed that Target CPA (tCPA) is not planned to sunset in 2022. You may be
Google will replace Federated Learning of Cohorts (FLoC) with a new interest-based targeting proposal called Topics, the company announced Tuesday. The Topics API will select
You’ve worked hard to turn the engagement from your recent marketing campaign into leads. Once your suspects have become prospects who’ve finally reached the scoring
The post 20220125 SEL Brief appeared first on Search Engine Land. Source: Search Engine Land
Have you ever found yourself in the room with an executive — whether your client or your boss or even your client’s boss — recommending
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