The post IAB Tech Lab Releases Content Taxonomy 3.0 To Enable Contextual Targeting For CTV & Expands News Categories appeared first on IAB. Source:
A phrase match or broad match keyword that is identical to a query is now always preferred as long as it is eligible to match,
Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. But, because email is one
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read
Google Search Console’s performance reports now seem to be back to normal and showing recent data after experiencing significant delays over the past several days.
Marketing leaders know that success today increasingly comes down to agility. Now more than ever, brands must quickly and compellingly engage audiences across a growing
New attributes from Microsoft Advertising allow businesses to indicate their dedication to “responsibility, how your brand values align with the values of your customers, and how your brand is being
The post 20210923 SEL Brief appeared first on Search Engine Land. Source: IAB
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