Messy SEO Part 2: The importance of canonicalization

Messy SEO is a column covering the nitty-gritty, unpolished tasks involved in the auditing, planning, and optimization of websites, using MarTech’s new domain as a case study. This second installment for “Messy SEO” details my process of rectifying the canonicalization issues that arose following the MarTech website consolidation. In Part 1 we discussed fixes for…

How much of the market do you really own?

With 94,000 Google searches per second, search delivers very high intent traffic. By measuring your share of those intent signals, you can gain a reliable and predictive metric for brand share.  With accurate share of search data, you can answer important questions about your overall market strategy. How does your brand performance compare to that…