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August 5, 2021

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General

How to win in Google’s E-A-T

E-A-T (Expertise, Authoritativeness, and Trustworthiness) is how Google serves its users’ most relevant search results. A large part of Google’s E-A-T can be objectively measured

August 5, 2021

20210805 SEL Brief

The post 20210805 SEL Brief appeared first on Search Engine Land. Source: IAB

August 5, 2021
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General

First Impressions Matter: Getting it Right in CTV Means Starting with the Creative Experience

As the industry is hurdling into a new era of privacy, the need for a next-level consumer ad experience that drives relevance and utility is more important than

August 5, 2021

Global Privacy Controls (GPCs): New White Paper Explores CPRA Rulemaking Considerations

In November 2020, California voters enacted the California Privacy Rights Act (CPRA) by ballot initiative. The law endorses a new option for businesses to accept consumer

August 5, 2021
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General

MEB or meh? Make Every feature Binary is Bing’s new search tech; Thursday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

August 5, 2021
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General

5 tactics to scale your agency

For every dollar a local business owner spends on technology and digital solutions, $2.50 is spent on implementation and ongoing services from marketing agencies and

August 5, 2021
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General

Yelp introduces “Proof of vaccination required” and “Staff fully vaccinated” profile attributes

Yelp is introducing two new COVID-related profile attributes, the “Proof of vaccination required” and “Staff fully vaccinated” attributes, the company announced Thursday. Users will be

August 5, 2021
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