Google announces new deals sections, promotional tools and expanded reporting ahead of the holiday shopping season

As retailers prepare for the holiday shopping season, Google is launching new sections in its search results to showcase deals, rolling out tools to highlight promotions and expanding reporting capabilities in Google Merchant Center, the company announced Wednesday. The new deals sections. The new “Deals related to your search” section shows discounted or competitively priced…

The SEO agency KPIs dashboard: a way to unlock growth

The challenge of growing an SEO agency as the business becomes more sophisticated translates into staying on top of two major components — the client acquisition process and the client retention process. The acquisition process is usually tricky to scale because you need to have your best consultants doing the SEO proposals followed by the…