June 29, 2021

In its first application, Google’s Multitask Unified Model (MUM) technology enabled the search engine to identify more than 800 variations of vaccine names in over

As of late July, advertisers will no longer be able to create new broad match modifier (BMM) keywords with the +keyword notation, Google Ads announced

You’re probably expected to manage tens or hundreds of thousands of keywords at a microscopic level, so you don’t miss a thing. And the difficulty