Why you need to rethink your SEO approach

SEO today isn’t what it used to be. While keyword research is still a great way to uncover opportunities to drive organic traffic back to your clientsʼ websites, you have to dig deeper to find SEO success. You have to get comfortable with behavioral analytics (the what, why, and when behind userʼs search intent). Join…

Google drops the auction from its search choice screen

Google is changing its Android search choice screen to make participation free for eligible search engines, the company announced Tuesday. Previously, search engines that wanted to appear on the screen would participate in a quarterly auction, bidding the amount they were willing to pay per user, with the three highest bidders winning spots on the…