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May 27, 2021

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General

How to measure Google’s E-A-T criteria and improve your organic results

Google’s three pillars of E-A-T (Expertise, Authoritativeness and Trustworthiness) is the Search Engine’s quality control to protect searchers from low-quality content. While it is an

May 27, 2021
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General

Google expands its shopping integrations to include retailers on WooCommerce, GoDaddy and Square

Google is rolling out integrations with more e-commerce platforms to enable retailers to show their products for free across Google, the company announced Thursday. It

May 27, 2021
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General

Google updates Customer Match, Performance Max campaigns, the Insights page and product feeds at its Marketing Livestream event

Google expanded the capabilities of numerous existing features and products at its Marketing Livestream event on Thursday. The company is removing the spend threshold for

May 27, 2021

Google announces travel product updates for vacation rentals, hotel booking extensions to begin rolling out

With the unpredictability of travel last year, Google made adjustments to help both advertisers and searchers adapt. Now, travel- and tourism-related businesses are expecting a

May 27, 2021

Google launches new ad formats for local campaigns and pickup later option for local inventory ads

Google is announcing a number of new local ad-based features at its Google Marketing Livestream event today. These include new ad formats for local campaigns

May 27, 2021
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General

ABM tech is on fire, but don’t get burned

It’s an understatement to say that the martech landscape is crowded. In fact, the most recent martech LUMAscape acknowledges over 8,000 solutions and a few

May 27, 2021
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General

Microsoft Advertising announces Unified Smart: A single management solution for multi-channel paid advertising and social media

In an effort to make paid search and social media advertising accessible to businesses of all sizes, Microsoft Advertising announced the pilot program for a

May 27, 2021
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