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May 5, 2021

Ready to go out on your own? Building a digital marketing business from scratch

“Have you ever thought of starting your own business?” Jack asked me during a phone call in early 2018. “No,” I replied. Of course, the

May 5, 2021

Phrase match is now the same across Microsoft Advertising and Google Ads; Wednesday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

May 5, 2021
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Smart Shopping Campaigns: How SEA specialists score with new insights

In our last article, we’ve told you that by including both ROAS and new POAS objectives, you can steer on net margin, turnover, or both,

May 5, 2021
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