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May 4, 2021

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General

Dominate Google reviews by busting 4 local SEO myths

In an era of smartphones and on-demand everything, local businesses have to adapt to the way customers seek out information. Customers expect more convenience, and

May 4, 2021

Advertisers can now bring their customer segments into Microsoft Advertising via a new integration

A new integration between Dynamics 365, Microsoft’s customer data platform, and Microsoft Advertising is now available, the company announced Tuesday at its Microsoft Business Applications

May 4, 2021
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General

No more Shopping Ads for digital books; Tuesday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

May 4, 2021

Microsoft Advertising to treat phrase match the same way Google Ads does

Microsoft Advertising will expand phrase match to include broad match modifier traffic, the company announced Tuesday. The change, which will start in mid-May, is to

May 4, 2021
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General

Connected TV is the Driving Force in 2020 Digital Video Advertising Spend

Outlook for Digital Video Ad Spend Expected to Outpace Linear TV in 2021 New York, May 4, 2021 – Digital video advertising growth continues, and is expected to represent

May 4, 2021
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