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March 23, 2021

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General

B2B marketing trends shaping 2021

During 2020, more than two-thirds of customers said the way they buy has completely changed, according to a global survey from Salesforce. Those same people

March 23, 2021
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General

Google’s current FLoC tests aren’t GDPR compliant

FLoC, Google’s alternative to third-party cookies, will not be tested in Europe, according to a report by AdExchanger. FLoC is set to open to advertiser

March 23, 2021

4 local review trends to watch in 2021

Online reviews have a crucial impact on small businesses. Most businesses strive for a solid online reputation, which means investing time and money in monitoring

March 23, 2021

YouTube experiments with automated lists of products detected in videos

Google is testing a new feature that automatically detects products in videos and displays them, and related products, to viewers as a list, the company

March 23, 2021
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General

Heineken USA builds ‘golden consumer records’ to enable 1:1 relationships with customers

While third-party data’s downfall has been a hot topic for the last several years, the conversation spiked up again this month when Google announced it

March 23, 2021
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