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November 16, 2020

Google Ads wants advertisers to give broad match another shot

Google is going to start showing new Recommendations for switching to broad match in Google Ads. “If you’re using Smart Bidding, we’ll identify existing keywords

November 16, 2020

20201116 SEL Brief

The post 20201116 SEL Brief appeared first on Search Engine Land. Source: IAB

November 16, 2020
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General

The future of search marketing: Where do we go from here?

As we speed towards the end of yet another an absolutely unparalleled year, search marketers like you are reflecting on what’s changed and preparing for

November 16, 2020

Video: Michael Lewittes on growing a site after an algorithm update

Michael Lewittes, a veteran entertainment journalist who worked at numerous large media outlets, started his entertainment news site Gossip Cop and later sold it to

November 16, 2020
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General

Why empathy is about meeting the customer on their terms

It may be a hard truth for us best-intentioned marketers to swallow, but two-thirds of customers believe that marketers do not care about their needs.

November 16, 2020
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