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Daily Archives: October 15, 2020

How Google indexes passages of a page and what it means for SEO

GeneralBy adminOctober 15, 2020

Among the slew of changes to search Google announced Thursday, we wanted to delve deeper into the passage-based indexing announcement. Passage-based indexing updates. “Very specific searches can be the hardest to get right,” said Google, “since sometimes the single sentence that answers your question might be buried deep in a web page. We’ve recently made…

Google: BERT now used on almost every English query

GeneralBy adminOctober 15, 2020

BERT powers almost every single English based query done on Google Search, the company said during its virtual Search on 2020 event Thursday. That’s up from just 10% of English queries when Google first announced the use of the BERT algorithm in Search last October. In December 2019, Google expanded the use of BERT to…

2020 Search Engine Land Awards campaign category finalists announced

GeneralBy adminOctober 15, 2020

We are excited to announce this year’s list of finalists for the 2020 Search Engine Land Awards in this year’s campaign-based categories. Once again, we received an army of submissions from the search community across our 17 categories, and our judges were once again blown away at the creativity, innovation, and quality of this year’s…

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