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October 12, 2020

Google Ads brings YouTube into Attribution fold, expands data-driven attribution to more advertisers

Google has added YouTube in its Google Ads attribution reporting and is making its data-driven attribution model available to more advertisers. These were among the

October 12, 2020
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General

Google Smart Shopping Campaigns: Everything you need to know to get started

I am sure that you have already heard about Google Smart Shopping Campaigns (SSC). But are you new to using these in your campaigns? Or

October 12, 2020
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General

Social Shorts: Facebook attribution change on hold, Instagram gets more shoppable, turns 10

Scratch that: Facebook’s 28-day attribution window lives, for now In response to advertiser feedback, Facebook will not move forward with a test to remove the

October 12, 2020

Video: Ed Bernstein on in-house SEO challenges and mapping SEO competition

In my next interview with SEOs and SEMs, I spoke with an in-house SEO who works in the space of roof vents. Ed Bernstein is

October 12, 2020

20201012 SEL Brief

The post 20201012 SEL Brief appeared first on Search Engine Land. Source: IAB

October 12, 2020

20201009 SEL Brief

The post 20201009 SEL Brief appeared first on Search Engine Land. Source: IAB

October 12, 2020
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