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September 24, 2020

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General

Yelp brings Ads Dashboard into Yelp for Business, debuts new ads features

Yelp redesigned the Yelp for Business UI and functionality in May. This week, it’s out with more updates aimed at giving advertisers more control over

September 24, 2020
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General

Top tips to improve your Google Quality Score

Within Google Ads, every keyword is subject to Google’s Quality Score metric, which impacts your cost and your ad’s ability to display. Enhance your performance

September 24, 2020

The rise of reputation experience management

If 2020 has taught us anything, it’s this: as businesses embrace a digital-first world, they also need to adapt to the feedback economy. We’ve always

September 24, 2020
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General

Google brings bidding to Local Services Ads

Google is opening up Local Services Ads (LSAs) to auction-based pricing. This comes after a successful test in a subset of professional services categories. Google

September 24, 2020

Bing applies AI and natural language models to autosuggest, People Also Ask

Bing is now using natural language generation models (models that generate text) to improve its autosuggest and People Also Ask (PAA) features, the company announced

September 24, 2020

Making the most of small-screen content for big engagement impact

There are a number of common phrases that speak to the power of “small” things. “Good things come in small packages” or “small but mighty”

September 24, 2020
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