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July 30, 2020

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General

Advanced tactics for SEO title tag optimization

For many search marketers, title tags are one of the first-learned elements of the SEO’s toolkit. Unfortunately, that leads many to toss off title tag

July 30, 2020
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General

Google adds ‘Black-owned’ business attribute to local listings

Verified Google My Business profile owners in the U.S. can now add a Black-owned business attribute to their listings. Business attributes are highlighted as icons

July 30, 2020
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General

Feedback optimization: A user-first approach to SEO

In my last post, I shared how UGC (User Generated Content) helped my nonprofit client create authoritative articles that 1.) saved both of us loads

July 30, 2020
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General

Google Search Console adds image license structured data support

Google has added support for image license metadata for licensable image label to both Google Search Console reports and the Rich Results test tool. Google

July 30, 2020

Bing’s new URL Inspection tool: What it does and why to use it

Bing fully launched its new Bing Webmaster Tools Thursday, and with that, a brand new URL Inspection tool. The Bing URL Inspection tool allows you

July 30, 2020

Google blows up ad headline font in new test

Google is testing a larger font size in ad headlines. The first headline displays in a considerably larger font on line one with a second

July 30, 2020

Did the Facebook Ads boycott actually work?

Despite the participation of more than 1,100 companies, including many household brands, it’s unlikely that the Stop Hate for Profit Facebook ad boycott had a

July 30, 2020
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