Google Discover performance reports data issue

Google has posted about a reporting glitch in Google Search Console’s performance reports. This reporting bug is specifically for the Google Discover performance reports and you may notice a “significant drop in Discover reporting,” Google said. What went wrong. Google said there was an “internal logging issues” that caused this issue. Google is working on…

How to survive in a “Zero-Click Searches” world

In 2019, companies dependent on search traffic were shocked to find out that, for 51% of all searches performed, Google fails to deliver a click to any external website. The data behind the growing number of these “Zero-Click Searches” prompted preeminent search expert Rand Fishkin to proclaim that Google is now undeniably “everyone’s competitor” in…