IAB Statement on the Release of the COVID-19 Consumer Data Protection Act
We applaud Chairman Wicker and his Committee colleagues for putting consumer safety and the use of location data front and center as America endures the
May 11, 2020
We applaud Chairman Wicker and his Committee colleagues for putting consumer safety and the use of location data front and center as America endures the
Until COVID-19 hit, location data was being used by marketers for real-world audience insights and online-to-offline attribution. And while smartphone data has gotten attention as
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