IAB Statement on the Release of the COVID-19 Consumer Data Protection Act
We applaud Chairman Wicker and his Committee colleagues for putting consumer safety and the use of location data front and center as America endures the
We applaud Chairman Wicker and his Committee colleagues for putting consumer safety and the use of location data front and center as America endures the
Until COVID-19 hit, location data was being used by marketers for real-world audience insights and online-to-offline attribution. And while smartphone data has gotten attention as
The Project Management Institute (PMI) defines a project as “a temporary endeavor undertaken to create a unique product, service or result. A project is temporary
The majority of marketers say they will not attend any conferences or live events in 2020 unless a vaccine is available that would protect them
“You might shoot yourself in the foot when you don’t expect it, so why would you build something more brittle if all it does is
The news has been filled recently with images of angry protesters agitating for the “reopening” of local businesses. That’s now happening in many places around
While in Israel last December, I sat down with the head of SEO of Universal McCann Digital, Limor Barenholtz. I’ve known the CEO of Universal
For years, cookies were the connective links that helped marketers understand and reach consumers, but no more. Navigating this uncharted terrain is doable though. The
"*" indicates required fields
Copyright 2024 | The RAWR Agency, LLC. |