People choosing trusted brands but marketers pulling brand campaigns
Should marketers be investing in top-of-funnel campaigns or performance advertising right now? That question is being hotly debated in a lot of places, including major
Should marketers be investing in top-of-funnel campaigns or performance advertising right now? That question is being hotly debated in a lot of places, including major
“We experienced a significant reduction in the demand for advertising, as well as a related decline in the pricing of our ads, over the last
“One thing I can say is a true trend when we look across clients who are doing really well versus [those that are] struggling right
While Microsoft said the coronavirus pandemic had minimal impact on total net revenue in the third quarter of fiscal year 2020, its ad businesses saw
April 29, 2020 – Americans coping with the coronavirus are reporting changes in their lives occurring in days that previously took months or years, a wide-ranging
The post SEL 20200430 appeared first on Search Engine Land. Source: IAB
Last year, Google says it took down 2.7 billion so-called bad ads for violating the company’s ad policies, according to its annual report released Thursday.
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