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April 30, 2020

People choosing trusted brands but marketers pulling brand campaigns

Should marketers be investing in top-of-funnel campaigns or performance advertising right now? That question is being hotly debated in a lot of places, including major

April 30, 2020
iab covid digital impact april survey 800x374 1
General

Have we hit bottom yet? What new earnings reports say about COVID’s impact on digital advertising

“We experienced a significant reduction in the demand for advertising, as well as a related decline in the pricing of our ads, over the last

April 30, 2020

Why businesses that prioritized martech, data and organization are faring better during COVID [Video]

“One thing I can say is a true trend when we look across clients who are doing really well versus [those that are] struggling right

April 30, 2020
microsoft search ad revenue growth trend fy20Q3 800x501 1
General

Microsoft: Search, LinkedIn ad revenue took a big hit due to COVID-19

While Microsoft said the coronavirus pandemic had minimal impact on total net revenue in the third quarter of fiscal year 2020, its ad businesses saw

April 30, 2020

Study of the coronavirus’ impact by the USC Center for the Digital Future and IAB finds rapid life changes and concerns — as well as enthusiasm — while Americans confront the pandemic

April 29, 2020 – Americans coping with the coronavirus are reporting changes in their lives occurring in days that previously took months or years, a wide-ranging

April 30, 2020

SEL 20200430

The post SEL 20200430 appeared first on Search Engine Land. Source: IAB

April 30, 2020

Google removed 2.7 billion bad ads, nearly 1 million ad accounts in 2019

Last year, Google says it took down 2.7 billion so-called bad ads for violating the company’s ad policies, according to its annual report released Thursday.

April 30, 2020
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