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April 27, 2020

Microsoft Advertising adds cookie-based experiment option

Cookie-based experiments are now available on Microsoft Advertising, the company announced Monday. If this option is selected, customers will only be shown ads from either

April 27, 2020
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General

Resolving consumer identity – more important than ever

Things happen. People react accordingly. That’s why brands must be ready to quickly shift their marketing tactics. Snow in the forecast? A hardware store should

April 27, 2020
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