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April 1, 2020

Marketers surveyed say they would choose Google Ads over SEO if they had to

During this time of marketing budget freezes and re-deployments, the question of which channels to use for greatest impact is top of mind for most

April 1, 2020
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General

SEO for recreational and commercial vehicles in a COVID-19 world

March has been a very challenging month around the world, and while marketers are not on the front line of the fight against COVID-19, we

April 1, 2020

Support for SpecialAnnouncement schema is coming to Google search

Google search will adopt the SpecialAnnouncement structured data type, the company announced Tuesday. Although support is still in development, Google has published guidelines for using

April 1, 2020
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General

Should you continue to solicit reviews during the outbreak? Local SEOs disagree

Google has suspended publication of reviews and review responses in Google My Business. Yelp modified review guidelines to protect local businesses from “reputational harm” during

April 1, 2020
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General

Google Ads ends monthly campaign budget test

Google has ended its short-lived test of monthly ad budgets, it appears. Advertisers that had access are now being notified, according to a screenshot of

April 1, 2020
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General

The Tiger King used illicit SEO tactics to mislead searchers

Have you caught the SEO cameo in Tiger King? “Joe started realizing that if he made his name close to Big Cat Rescue, when they

April 1, 2020

Video: Dawn Anderson on Google BERT and what comes next

Dawn Anderson wrote the most comprehensive deep dives on Google BERT and now I was able to get her on camera for a few minutes

April 1, 2020

Coding for SEO: Using JavaScript to track COVID-19

Alongside tanking search rankings, you may encounter a Google Search Console warning about First Input Delay. After profiling page performance using Dev Tools (performance tab,

April 1, 2020

SEL 20200401

The post SEL 20200401 appeared first on Search Engine Land. Source: IAB

April 1, 2020
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