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March 11, 2020

The rise of customer review amplifiers

Back in 2016, I introduced the concept of data amplifiers in this column. I defined them as consisting of publishers (such as Apple and Google)

March 11, 2020
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General

Burning Questions Live Virtual Panel: Demand Gen & RevTech

How do you exceed your demand gen goals for the rest of 2020? Even if you blew away the first quarter, how do you make

March 11, 2020

Google signals stricter enforcement of GMB image guidelines

Earlier this month, Google called attention to changes in its Google My Business photo and video guidelines, announced last year. The company is letting local

March 11, 2020

Video: Detlef Johnson on SEO for developers

At SMX East, I sat down with Detlef Johnson, one of the earliest pioneers in SEO, to discuss his new efforts with Search Marketing Expo

March 11, 2020

IAB Recommends Streaming NewFronts

With uncertainty over the COVID-19 virus growing, we at IAB are introducing new tools and channels to enable the digital marketing and media industry to

March 11, 2020
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General

Google’s ‘Interesting finds’ SERP feature: The ‘interesting’ reason why mobile organic search traffic remained strong while desktop dropped

While helping a company that dropped during the January 2019 core update, I came across an interesting situation, pun intended. The site dropped by about

March 11, 2020

Google bans face mask ads globally due to misleading coronavirus claims

Pretty sure @GoogleAds just shut down Face Mask ads @rustybrick @GinnyMarvin pic.twitter.com/jbvaZk6G2m — Lane Rizzardini (@lanerizz) March 10, 2020 Google is cracking down on advertising

March 11, 2020

SEL 20200311

The post SEL 20200311 appeared first on Search Engine Land. Source: IAB

March 11, 2020
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