March 6, 2020

Every marketer worth their salt is concerned about incrementality. Companies have, and should be, reevaluating their budgets, channels and service providers based on the ability

Consumers are calling for protection from fake reviews. That’s one of the key findings from a new survey from Bazaarvoice. The company polled roughly 10,000

No-click search results are much less of a factor where (commercial) queries trigger the appearance of ads. There are significant differences in CTRs for position