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February 10, 2020

2020 IAB 250 Direct Brands to Watch Announced

The post 2020 IAB 250 Direct Brands to Watch Announced appeared first on IAB. Source: IAB

February 10, 2020

IAB “250 Brands to Watch” Identifies the Most Disruptive U.S. Direct-to-Consumer Brands and Services

NEW YORK, NY and PALM DESERT, CA – February 10, 2020 – Now in its third year, IAB has unveiled the most disruptive, influential DTC

February 10, 2020
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Facebook buys AR startup building a 1:1 digital map of the physical world

Facebook has reportedly acquired Scape Technologies, a UK augmented reality (AR) startup. TechCrunch estimated the purchase price might be around $40 million. If Scape were

February 10, 2020
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How to use Google’s new price competitiveness report in Merchant Center

The price competitiveness report began rolling out in Google Merchant Center (GMC) for eligible sellers last week. This new report can show you how your

February 10, 2020

Paid search marketers can find success with top of funnel campaigns

Most marketers view the funnel as including the following stages: Awareness, Consideration, Preference, Purchase and Post-purchase (client retention, upsell and advocacy). Paid search is often

February 10, 2020

The 2020 IAB Annual Meeting: IAB Introduces Project Rearc: “Urgent Need to Put Consumers at the Center of Everything We Do.”

Over 1,200 Top Media and Brand Executives meet to Harmonize Personalization, Privacy and Community NEW YORK and PALM DESERT, CA – February 10, 2020 –

February 10, 2020

Google Search Console adds review snippets performance, enhancement and testing reports

Google announced new reports within Google Search Console to help you with your review snippets. Google added a new enhancements report, a new performance report

February 10, 2020
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Automatically manage exclusions with this bad placement cleaner script

Fighting bad placements in Google’s display network can be a daunting task for many. Especially when performance reviews and placement exclusions are done manually. But

February 10, 2020

Troy Young, President of Hearst Magazines, Named Chairman of IAB Board of Directors

Kirk McDonald of Xandr to Serve as Vice Chairman   New Board Members Include Brand Leaders from General Motors and ThirdLove & Top Executives from

February 10, 2020
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