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January 31, 2020

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General

Meta descriptions and branding have the most influence on search clickthrough, survey finds

Meta descriptions, followed by brand name and page title, have the largest influence over whether users click through on a search result, according to a

January 31, 2020
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General

SMX Overtime: Here’s how multi-location brands can manage their local listings

During my “Local presence management for multi-location brands” session at SMX East, attendees asked questions about review rankings, duplicate listings and pages and local franchise

January 31, 2020
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General

Microsoft: Search advertising revenue grew slower than expected last quarter

Microsoft reported revenues of $36.9 billion for the second quarter of the 2020 fiscal year, which ended December 31, an increase of 14% over the

January 31, 2020
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General

Why outsource SEO?

It’s the goal of every business to grow and make money. Otherwise, what’s the point of going into business? But in the age of digital

January 31, 2020

SEL 20200131

The post SEL 20200131 appeared first on Search Engine Land. Source: IAB

January 31, 2020
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