January 14, 2020

Google is acquiring Irish startup Pointy, the companies announced Tuesday. Pointy has solved a problem that vexed startups for more than a decade: how to

Google is extending the availability of bid and budget simulators to more smart bidding strategies. Bid simulator for Target ROAS. The bid simulator has been

The crazed dash to wrap up 2019 and close the books on a banner year for PPC may have left search marketers feeling wiped out