December 2, 2019

Negative audiences help reduce wasted spend and prevent shoppers from being retargeted with products too many times. Please visit Search Engine Land for the full

In a separate matter, 41 shopping comparison sites want the European Commission to further penalize Google in shopping search. Please visit Search Engine Land for

Google added neural matching in local search, which is why many are seeing local ranking changes in the past month. Please visit Search Engine Land

A look by Brad Geddes at the impact of close variants updates and the analysis and workflow necessary to maintain control and conversions. Please visit