CCPA goes live in weeks: Are you ready?

The California Consumer Privacy Act – or CCPA – goes live in a few short weeks, and it has major implications for your marketing measurement. CCPA creates strict new requirements and processes for all brands that sell to consumers in California. It also imposes new financial and compliance risks for marketing organizations. Join OptiMine CEO…

IAB Submits Comments to FTC on COPPA

On December 9, 2019, IAB submitted feedback in response to the Federal Trade Commission’s (FTC) request for comments on its review of the Children’s Online Privacy Protection Act (COPPA). IAB shares the FTC’s commitment to protecting children online and looks forward to working with the FTC as it seeks to ensure COPPA continues to protect…