Optimization score comes to Google Ads app

Google really wants you to be able to pay attention to optimization scores — wherever you are. The metric is now front and center in the Google Ads app. Why we care Google is continuing to increasing prominence of — and emphasis on — optimization score in Google Ads accounts. The score is now a…

5 critical elements for local marketing success

U.S. businesses of all sizes are expected to spend $154.6 billion on local advertising in 2020. Local marketing growth is being driven by low unemployment and general optimism for future growth, which has led to greater consumer spending as well as a desire among advertisers to capture those dollars. MarTech Today’s “Local Marketing Solutions for…