Ecosia to join Chrome v81 default search engine choices

Ecosia, the Berlin-based search engine that uses its ad revenue for reforestation efforts, will be included among Chrome version 81’s default search engine choices in the U.S., UK, Germany, France and 43 other markets, TechCrunch first reported Thursday. Ecosia will be joining Google, Bing, Yahoo! and DuckDuckGo, which was added to the list this time…

The rise of customer review amplifiers

Back in 2016, I introduced the concept of data amplifiers in this column. I defined them as consisting of publishers (such as Apple and Google) and data aggregators (such as Infogroup) that together make sure an enterprise’s location data is made available to all the places where people conduct near me searches. Since then, a…