Build SEO seasonality projections with Google Trends in Python
Roadmapping season is upon us and, if you’re an in-house SEO like me, that means it’s time to set your FY20 goals for the SEO
Roadmapping season is upon us and, if you’re an in-house SEO like me, that means it’s time to set your FY20 goals for the SEO
What we may not realize starting out in our search marketing career is that the path we choose can quickly become our identity – and
Google has added a feature to make it faster to share audiences within manager accounts. What’s new? There is now a manager account-level setting called
The dust has settled on another holiday shopping season, and now it’s time to evaluate and analyze what went right for advertisers. As usual, brands
At the end of this week’s SMX West conference in San Jose, I’m leaving Third Door Media. This is a positive move, and I’m looking
The post SEL 20200218 appeared first on Search Engine Land. Source: IAB
Google is testing more granular options for tracking website conversion actions in Google Ads. The new options were spotted by Yatin Mulay of Zen Online
How do you create omnichannel experiences that align best with your audience to meet them where they actually are, not where you intend for them
The post SEL 20200217 appeared first on Search Engine Land. Source: IAB
“We strongly recommend that any user who can edit campaigns should be certified,” Google. There is a lot about the coming changes to the Google
January 2020 felt like a turning point. CCPA went into effect, Google Chrome became the latest browser to commit to a cookie-less future and, after
The post SEL 20200214 appeared first on Search Engine Land. Source: IAB
Microsoft recently announced a new “extension” as part of an update to its Office 365 ProPlus software that forcibly changes company-wide Chrome and Firefox search
Paid search is a highly-competitive marketplace, with more than 160 billion monthly Google searches and 95.3% of clicks going to the top four results. Digital
For my first post on Search Engine Land, I’ll start by quoting Ian Lurie: Log file analysis is a lost art. But it can save
Earlier this week, we reported on an unconfirmed Google February search algorithm update. In response to questions about an update, Google’s Danny Sullivan said on
The post SEL 20200213 appeared first on Search Engine Land. Source: IAB
Google added annotation cards in change history reports in the Google Ads UI on Wednesday. There are also new sections for Using annotations. You’ll see
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