Smart Shopping campaigns: How to test and extract more value from automated campaigns
Kirk Williams of ZATO Marketing spoke on Google Smart Shopping campaigns at SMX West 2020. Have you gotten the hard sell? Google reps have been
Kirk Williams of ZATO Marketing spoke on Google Smart Shopping campaigns at SMX West 2020. Have you gotten the hard sell? Google reps have been
Google has posted an explainer for its AMP (accelerated mobile pages) status report on the AMP blog. The report can be accessed within Google Search
When it comes to Google Ads, most retail marketers are interested in a single KPI – return on ad spend. To increase ROAS, some marketers
The post SEL 20200225 appeared first on Search Engine Land. Source: IAB
On February 24th, IAB submitted a letter to the Hawaii State Legislature in opposition of a recently proposed privacy bill, HB 2572. Along with other
Often, businesses want to stop and start SEO. Some feel that taking a break won’t cause any issues. But when a client suggests taking a
With the widespread accessibility of the internet, digital marketing has become more important than ever. Companies, especially small businesses, want a marketing partner that can
Nine-years ago today, February 24, 2011, may have been one of the most memorable days for an SEO in their SEO career. It was the
In April 2019, Google was experimenting with a new local SERP that highlighted alternative directory sources for the same query. At the time, we saw
SAN JOSE – With more advertisers and bigger budgets crowding onto Facebook and Instagram, acquisition costs are climbing. Advertisers can make their social ad dollars go
Google’s done it again. Not content with making exact match keywords anything but exact, they’ve extended “same meaning” close variants to phrase and broad match
The post SEL 20200221 appeared first on Search Engine Land. Source: IAB
Google has launched a new structured data element for image license metadata that allows Google Images to show a licensable image label in the search
“You can view the rater guidelines as where we want the search algorithm to go,” Ben Gomes, head of search for Google, once explained to
SAN JOSE – The rise of digital commerce is causing a sort of “renaissance” in today’s largest digital marketplaces, Search Engine Land Editor-in-Chief Ginny Marvin
The post SEL 20200220 appeared first on Search Engine Land. Source: IAB
SAN JOSE – Eighty-one percent of current Amazon advertisers plan to increase their ad spend on the platform in the coming year, according to a
The post SEL 20200219 appeared first on Search Engine Land. Source: IAB
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