How SEO and PPC strategies can work together to drive business goals
Many e-commerce retailers consider their PPC and SEO marketing strategies to be separate entities. Sometimes, they are even viewed as alternatives to one another, with
Many e-commerce retailers consider their PPC and SEO marketing strategies to be separate entities. Sometimes, they are even viewed as alternatives to one another, with
Microsoft Advertising has rolled out to new conversion goal options for Search and Audience Network campaigns. Before you get started, you’ll need to ensure you
In February, Google announced sweeping changes to the requirements for agencies to qualify for the Google Partners badging and certification program. Those new requirements were
While effective budget management is Paid Search 101, it can also be hard work. Budgets are set at campaign level, and some advertisers have hundreds
Bing’s “corona” and “coronavirus”-related search results pages now feature the Centers for Disease Control and Prevention’s (CDC) Coronavirus self-checker as a persistent, expandable chatbot. Users
In our next SEO video interview, or vlog as the cool kids say, I spent a few minutes talking with Alexis Sanders (@alexisksanders) of Merkle,
Google has been rolling out COVID-19 updates and advice to local businesses regularly. In an update specifically for health and medical professionals, the company has
Pinterest rolled out several commerce marketing updates for the app on Tuesday, designed to make product discovery easier. Shop from. Users can find in-stock fashion
A new survey validates the importance of maintaining your SEO efforts through the coming downturn. The survey, by Conductor, had 317 respondents drawn from Conductor’s
A panel of experts will join Live with Search Engine Land at 4 p.m. EST on Tuesday to discuss the recent volatility of Google search
Do you want the entire internet to know you have your facts right? If so, then you should take a look at the Fact Check
Identity is hard, and it’s getting even more complex with Google’s recent announcement that it plans to end support for third-party cookies in its Chrome
The post SEL 20200407 appeared first on Search Engine Land. Source: IAB
In something of a surprise announcement Monday, Foursquare and Factual said they were merging. No terms were disclosed but the companies reported their combined revenue
The coronavirus outbreak has had dramatic impact on nearly every business, including on conversion rates. Whether your business is experiencing a surge or precipitous decline
Eric Wu has been doing the SEO thing since 2000 and he is someone I have always enjoyed talking to about that subject, amongst others.
If you follow my blog, you’ll know about the latest update to Featured Snippets on Google. An update which most of us probably didn’t see
The post SEL 20200406 appeared first on Search Engine Land. Source: IAB
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