As an SEO I’m constantly utilizing keyword search volume data to help make more informed decisions about clients’ online presence. But the reality is, this
The post SEL 20200805 appeared first on Search Engine Land. Source: IAB
On Friday, August 7, Search Engine Land’s Editor-in-Chief, Ginny Marvin, will talk with advertising and data intelligence experts about what advertisers affected by CCPA need to
Privacy regulations and changes to the ways browsers and operating systems — namely those by Apple and Google — handle ad targeting and tracking mechanisms
The post SEL 20200803 appeared first on Search Engine Land. Source: IAB
At SMX West earlier this year I asked Jennifer Slegg to talk to me about a topic she is very passionate about, Google’s search quality
Visibility in the search results can determine whether users click through to your site or visit a competitor. Earning a Knowledge Panel is one way
This technical SEO tutorial takes a step-by-step approach to create your free server logs dashboard using Elasticsearch. This approach harnesses the power of Elasticsearch to
Let’s take a typical story of how the pitching process works. Sarah, the CEO of a successful SEO agency, gets introduced to the CEO of
Google announced some updates to how it plans to inform users about the ads they see, including a new type of schema, as well as
I’ll get right to it. As an SEO I think you should care about brand performance. This isn’t an “I know better than you” post.
Expanding marketing efforts beyond your home country can be an exciting step. However, branching into new regions with PPC entails much more than simply copying
The post SEL 20200731 appeared first on Search Engine Land. Source: IAB
For many search marketers, title tags are one of the first-learned elements of the SEO’s toolkit. Unfortunately, that leads many to toss off title tag
Verified Google My Business profile owners in the U.S. can now add a Black-owned business attribute to their listings. Business attributes are highlighted as icons
In my last post, I shared how UGC (User Generated Content) helped my nonprofit client create authoritative articles that 1.) saved both of us loads
Google has added support for image license metadata for licensable image label to both Google Search Console reports and the Rich Results test tool. Google
Bing fully launched its new Bing Webmaster Tools Thursday, and with that, a brand new URL Inspection tool. The Bing URL Inspection tool allows you
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