Good guides gone bad: How Google’s ‘Local Guides’ program fails businesses and consumers
When Google launched Local Guides some years ago, few of us could have realized what level of impact this program would have on the local
When Google launched Local Guides some years ago, few of us could have realized what level of impact this program would have on the local
In your personal life, reading people’s minds is a questionable superpower; but the business benefits of being able to listen in on people’s thoughts are
Bing has partnered with airlines to provide a more comprehensive flight search experience, the company announced on Tuesday. It makes use of real-time data and
At the SMX East conference I spoke on the topic of voice, and in particular, I discussed how to go about building a personal assistant
As the marketing technology landscape and capabilities continue to evolve, organizations are on an ongoing quest to update and improve their technology stacks. In fact,
Google’s pace of tweaking and updating Search has accelerated dramatically — it made 3,200 changes to Search in 2018 alone, up from about 400 changes
Setting a budget for your PPC campaigns is not easy. Too little and you’re selling yourself short. Too much and you’re literally throwing money away.
The post SEL 20191218 appeared first on Search Engine Land. Source: IAB
Google launched in 1998, more than 20 years ago. Yet the importance and value of search optimization is still not fully understood by many business
Fresher Discover data is now available within Google Search Console Performance reports, Google announced on Tuesday. Site owners can now view data as recent as
At its core, SEO is a solution sale. You’re not just promoting an existing product; instead, you’re actively trying to remedy those pain points with
As with any online experience, you need to keep your customers at the forefront of your mind as you architect your e-commerce site and landing
The post SEL 20191217 appeared first on Search Engine Land. Source: IAB
Windows users can now initiate Bing visual searches right from the search bar, without having to open up a browser, Microsoft announced on Monday. The
The programming language of Python is gaining popularity among SEOs for its ease of use to automate daily, routine tasks. It can save time and
Super Early Bird rates for Search Marketing Expo – SMX West – expire this Saturday, December 21! Act now to save up to $700 off
If you’re looking to gather leads for your business, you need to have a landing pages strategy. Just like every other marketing tactic, this can
The post SEL 20191213 appeared first on Search Engine Land. Source: IAB
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